Working with IKM offers the following opportunities

IKM has specialised on qualitative market research.

• Focus Groups

• Minigroups/Triads

• In-depth-interviews (online as well)

• Online-Focus Groups

• Online-Discussion Boards (and Webcast)

• Case Studies

• Mystery Shopping

• Observations at Point of Sales (PoS) or during usage

• Product and concept tests

• Marketing tests

• Usability Tests

• Home Visits