Market Research: Links
The internet offers a variety of information
on Market Research.
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Qualitative Research Consultants Assosication (QRCA) The QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research. The QRCA aims to promote excellence in the field of qualitative research. |
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Berufsverband Deutscher Markt- und Sozialforscher (in German) The BVM is an organisation representing German market researchers. As for the QRCA, membership can only be obtained if a certain level of qualification has been reached. The BVM publishes recent information on new Trends in research and the research industry. |
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The QRCA published a list of FAQs. All questions concerning qualitative research, in-depth-interviews and focus groups answered. |
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Marktforschungsglossar (in German) Many MR-terms explained fully; provided by BVM. |
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Glossary of web marketing terminology Glossary of web marketing terminology; combines definitions of each term with links to related articles of interest to online marketers. |
| What is Qualitative Research? |
| When to use qualitative research? |
| Why use a professional moderator? |