Publications

Ilka Kuhagen regularly features in Market Research publications. This is a selection of recent articles. Please feel free to contact us for copies, further information or a full list of references.
 

NEW: Webinars with Ilka Kuhagen
Listening to Nonverbal Cues When Conducting Online Qualitative Research (in English)
 In this collaboration with Janina Kuhagen, Ilka Kuhagen gives practical insights into useful approaches in analysing online interaction with research participants. (related Webinar)
"Ein gutes (!!!) Gefühl" - Erfassung von Emotionen in der Online-Marktforschung (in German)
 Ilka Kuhagen on the special rules applicable to online marketing research, their pecularities and on how non-verbal communication can help transmit emotions in this special form of interaction with research subject. (related Webinar)
Wohin steuert qualitative Online-Marktforschung (in German)
 In May 2009 Ilka Kuhagen published this article in "Research+Results" (R+R) to summarise and analyse the key trends in Online Research. It is based on a discussion with corporate researchers in a hands-on practical forum trial.
Patient experiences with oily skin: The qualitative development of content for two new patient reported outcome questionnaires (in English)
 Following up on previous research by Ilka and her colleagues on the use of online methods in clinical research (see below) this article was co-authored by Ilka Kuhagen and published in "Health and Quality of Life Outcomes" in October 2006.
How Global is Your Village? - Why You Should Do Online Qualitative Research in Your Corner of the World! (in English)
This cover story on qualitative online research featured in "Views" (Spring 2008) and is a detailed overview of Project Global Village. A similar analysis was published in German in "planung & analyse" (Jan. 2008) and is available in print-format on demand. (related Webinar)
Virtuell in die Tiefe: Möglichkeiten und Grenzen qualitativer Onlineforschung (in German)
 Published in "Research+Results" (R+R) in January 2008, this article analyses the chances and limitations of online market research.
Online vs. Offline Research (in German)
 Ilka Kuhagen's follow-up article on online research in "Research+Results" (R+R) from May 2008 contrasts the advantages and pitfals of online research methods with the traditional offline tool set.
Teenager und die digitalen Medien (in German)
 This article from the German Magazine "MarketingProfile" (Feb. 2008) investigates teenagers' internet habits and behaviour towards digital media.
A promising method for identifying cross-cultural differences in patient perspective: the use of Internet-based focus groups for content validation of new Patient Reported Outcome assessments (in English)
 A study on the use of online methods in clinical research. Co-authored by Ilka Kuhagen and published in "Health and Quality of Life Outcomes" (Sep. 2006).
"Man gerät in falsche Kreise" - Drogen-Studie: Jugendliche haben ein Informationsdefizit (in German)
 This article by Münchner Merkur (July 2006) reports on the findings of Alex Naumann's study during his internship with IKM. This study by a teenager amongst teenagers on their contacts with illegal drugs, was the trigger for the later project Global Village.
"QRCA launches Virtual Chapter" (in English)
 Ilka Kuhagen describes the birth and mission of QRCA's Virtual Chapter which unites members from around the globe. (Views, Spring 2003)


Picture below: Ilka Kuhagen (middle; with her husband Joachim, left) at Prime Minister Edmund Stoiber's New Year's Reception, honouring Ilka's voluntary work in the evaluation of German state schools.